National Billboard Company Defeats Digital Ban


Tamara O’Neill Moreland represented a national billboard company in its challenge of an ordinance enacted in Rapid City, South Dakota. On summary judgment, the South Dakota Federal District Court ruled that the City’s ban on digital billboards violated South Dakota state law and that the City’s attempt to retroactively apply the ordinance to limit or eliminate the company’s use of previously issued sign credits was not authorized under the plain language of the ordinance. The remaining issues, including damages, will proceed to trial.