Practice Overview

Joseph J. Fittante advises franchisors, both mature and emerging, on a variety of topics including structuring the relationship, registration and disclosure, supply chain, brand integrity, transfer and other system critical issues. He counts his clients as some of the most well-known brands in franchising. He routinely represents franchisors who are buying or selling franchise systems as special franchise counsel to advise on the health of the system and various other franchise issues. Joe is a past chair of the American Bar Association  Forum on Franchising and frequent author and lecturer on issues important to the franchise industry.  

Representative Experience


  • Acquisition of Franchised Brand.  Led the due diligence portion of acquisition of international franchise brand, including review of intellectual property and operations of company-owned facilities.  Review and synthesis of existing franchise agreements and other franchise documents to identify potential issues, including limitations on ability to grow the system.  Analysis of franchised business model to identify strengths and weaknesses of franchise system, as well as economics of franchise relationships.  Analyze franchise disclosure documents to determine health of system and to identify positive and negative trends in operation of system. 

  • Encroachment Analysis.  Perform encroachment analysis to determine ability to acquire competitive brand and convert locations to existing brand.  Technical analysis of existing exclusivity prohibitions in various franchise documents, including franchise agreements and franchise disclosure documents, to determine affect on acquirer plans to convert locations. 

  • Acquisition of Brand out of Bankruptcy.  Led effort to purchase franchised brand out of bankruptcy.  Review and analyze stalking horse bid and determine strategy related to potential bid for brand.  Review various bankruptcy documents to determine status of franchised brand and to strategize on potential bid.

  • Assist Franchisors in Reacting to Pandemic. Counsel various franchisors on options related to ability to require franchisees to shut-down or curtail business operations during COVID-19 pandemic.  Counsel various franchisors on ability to require franchisees to reopen during pandemic and how to do so safely.  Counsel various franchisors on operations during pandemic and on responses to various social issues.  Counsel franchisors on brand standards addressing social and political issues along with brand standards related to the reopening of facilities.  Draft brand standards addressing various of these issues.    

  • Structure Franchise Systems.  Work with emerging franchisor to structure unit and regional development franchise systems.  Advise on terms of franchise relationships, including economic terms and relationship terms ranging from duration of agreements to non-competition provisions.  Draft disclosure documents, franchise agreements and development agreements for systems.  Advise on securing intellectual property of franchise system.

  • International Franchisor operating manuals. An international franchise company turned to Larkin Hoffman to help rewrite, and in some cases create, operating manuals for multiple brands. Working with the franchisor’s operations personnel, outside consultants and in-house counsel, Joe Fittante led the effort to update and modernize the franchisor’s operating manuals to limit the franchisor’s liability in connection with its manuals and provide franchisees with clearer roadmaps for their operations. The work included identifying and rewriting potentially troublesome language contained in the manuals and rewriting many of the provisions in plain English to better describe the processes of the franchisor, making the manuals easier to read and more effective.

  • Updated franchise agreements. Working with the client's franchise advisory committee, Joe Fittante assisted a franchise system with over 140 units in updating its franchise agreements based upon changes in the client's system of operation. 


  • Helped set up a national distribution network. A direct selling organization contacted Larkin Hoffman for assistance in establishing a national distribution network. The Larkin Hoffman team, led by Joe Fittante, spent approximately three months working with this organization to create a distribution network that would help the organization to grow to approximately 450 dealers. This project included advising the manufacturer on the applicability of franchise and business opportunity disclosure and relationship laws. Larkin Hoffman also helped build a compensation system for the dealers and drafted the rules and regulations under which the compensation system is administered, including advising on commission splits and down-line matters.

View All Related Experience

Bar Admissions
  • Minnesota, 1996
  • U.S. District Court, District of Minnesota


  • William Mitchell College of Law, St. Paul, MN, 1996 J.D.
    • Editor, William Mitchell Law Review, 1995-1996
  • University of Wisconsin, Eau Claire, WI, 1993 B.A.


  • Legal Eagle, Top Franchise Lawyers in the U.S. and Canada, Franchise Times, 2008-Present
    • Franchise Lawyer Hall of Fame, 2017
  • Leader in Franchise Law - Chambers USA, 2009-Present
  • Best Lawyers in America®, Franchise Law, 2008-Present
  • Top Lawyers in Minnesota,® Minnesota Monthly, 2022
  • Best Lawyers in America®, Minneapolis Franchise Law “Lawyer of the Year” for 2016
  • Super Lawyer®, Super Lawyers magazine, 2004-Present
  • Super Lawyer®Super Lawyers Corporate Counsel Edition, Franchise & Distribution, 2008-2010
  • Rising Star®, Super Lawyers magazine, 2003-2004
  • Named in The International Who’s Who of Business Lawyers, 2010 - Present
  • Named one of the Top 3% of Attorneys in the U.S. in 2009 by The Legal News
  • Named one of the preeminent practitioners in Guide to the World’s Leading Franchise Practitioners, in association with Managing Intellectual Property (MIP) 2009
  • Named in The International Who’s Who of Franchise Lawyers 2009, 2010, 2013, 2014, 2016, 2019

Professional Associations & Memberships

  • Advisory Committee to the North American Securities Administrators Association (NASAA) Franchise and Business Opportunities Project Group, 2022
  • American Bar Association, 1996-present
  • American Bar Association, Member, Forum on Franchising, 1998-present
  • American Bar Association, Member, Franchise Forum Governing Committee, 2007-present
  • American Bar Association, Chair, ABA Forum on Franchising, 2011-2013
  • American Bar Association, Member, Young Lawyers Division Liaison to Franchise Forum Governing Committee, 2003-2005
  • American Bar Association, Co-Program Chair Annual Franchise Forum, 2008 
  • Shakopee Girls Softball Association, Treasurer