Our Retail & Consumer Products team provides strategic legal counsel for retailers, manufacturers and consumer-facing businesses. Whether your company is a single storefront on main street, a growing e-commerce brand or operates brick-and-mortar locations nationwide, our team leverages deep industry knowledge to offer nimble, sophisticated and practical legal solutions tailored to your business. Our commitment to client service helps you navigate complex regulatory requirements, minimize legal risks and drive business growth in the ever-evolving retail landscape.

Comprehensive Legal Solutions for Retailers

Retailers and direct-to-consumer businesses face numerous challenges. Our integrated service model enables seamless collaboration so we can deliver comprehensive legal solutions for every aspect of your growing business.

Consumer Protection

We partner with product designers, manufacturers and sellers from the earliest stages of product development through litigation, advising on warning labels, operators’ manuals and regulatory compliance.

• Product compliance and liability
• Product liability litigation

Business Operations, Supply Chain & Antitrust Compliance

We structure business and supply chain relationships, providing guidance on supply chain management, product sourcing and distribution, regulatory compliance and day-to-day operational matters.

• Supply, manufacturing, reseller, distribution and other supply chain agreements
• Fraud and theft protection policies
• Franchising and distribution
• Employment law
• Taxation

Marketing & Advertising

We work closely with our Technology Commerce and Privacy & Data Security groups to manage digital marketing risks.

• FTC advertising compliance and enforcement defense
• Social media marketing
• Influencer campaigns and sponsorships
• Data privacy
• Sweepstakes, contests and other promotions

Intellectual Property

Our intellectual property team helps clients secure, manage and enforce their IP rights, from brand development and product launch through ongoing portfolio management and dispute resolution.

• Trademark registration, prosecution and portfolio management
• Patent strategy and prosecution
• Copyright protection
• IP enforcement and defense litigation

Real Estate

From main street stores to the largest shopping centers in the nation, our Real Estate and Land Use teams are essential to the success of brick-and-mortar retailers.

• Lease negotiations
• Complex property transactions
• Licensing and zoning compliance